About the Lifecycles Program
Lifecycles uses digital media, visual imagery, and facts about how food grows to educate consumers in public spaces. Short time-lapse videos and new media platforms explore and reveal the life cycle of a plant from seed to harvest in a matter of seconds. They combine visual imagery with sounds of microscopic plant growth and original musical arrangements with agricultural information (i.e., days to harvest) to inspire new thinking about the food that we eat. Accompanying multimedia tools—such as audio guides, QR codes, and mobile websites—bolster viewers’ experiences and provide the means through which they can continue to learn, engage, and share.