The Sustainability Review
By Matthew Moore
The Digital Farm Collective is an international initiative to record and share footage, philosophies and scientific data on the growth of produce. Using time-lapse films, interviews with farmers and agricultural data, artist Matthew Moore hopes to contribute to a more sustainable global food system by sharing and preserving the growing practices of produce farmers from all over the world.
Moore is a fourth generation farmer whose land and agricultural practice are quickly being overcome by suburbia. He was inspired by his personal experiences and interactions with other farmers to create the “Digital Farm Collective.” Using time-lapse photography, Moore began filming everything he grows and inviting other farmers to do the same. The arranged short films show a single production cycle of each plant or tree. These films, along with interviews with farmers and measurements of the conditions in which the plants are grown, will be compiled to create an international database, or living library, to engage, educate and reconnect people with their food by sharing the stories of the plants and of the farmers and families that grow them.
The website, digitalfarmcollective.org, will be the repository for all of the footage and data that are garnered from efforts to document cultivated plants from around the world. Each selected farmer is sent a time-lapse video package to record the lifecycles of selected crops from seed to harvest as well as a system that monitors the environmental conditions under which each plant is grown. Their personal growing history and philosophies are also recorded in order to retain and share the cultural knowledge of farmers from around the world. In a time of shifting growing regions and movement away from individualized farming practices, the images and information gathered will serve as important sources for consumer engagement and education, curriculum development and scientific research, and as a social network of involved growers and farming professionals.
Matthew Moore was born in 1976 in San Jose, California. He lives and works in Phoenix, Arizona. He received a B.A. in studio art and art history from Santa Clara University, California, in 1998 and a M.F.A. in sculpture from San Francisco State University in 2003. His work has been shown around the country, including at the Armory Center for the Arts, Pasadena, California (2009), the Walker Art Center, Minneapolis, Minnesota (2008), and MASS MoCA, North Adams, Massachusetts (2005). He has been featured in international publications including Metropolis Magazine, Dwell and Architecture Magazine, as well as Mark Magazine and Dazed and Confused of Europe.