Digital Farm Collective

Digital Farm Collective

Lifecycles Post

Lifecycles: Sundance 2010

The first Lifecycles installation took place in an Albertson’s Fresh Market in Park City, Utah as part of the 2010 Sundance Film Festival. In this redesigned produce section of a supermarket, when approaching a selected vegetable, an LCD screen display that plant’s entire life cycle. Sounds of microscopic growth accompanied by musical arrangements from invited composers, project down onto the consumers as they pass through the marketplace, reconnecting them to the land and time based concepts integral to the agricultural process.

Lifecycles: Sundance